Learn how to use AI for Local SEO to Rank in LLM’s and Google Search.​

AI is changing the way people search. Here, I share the strategies, tools, prompts, SEO experiments, and lessons that can help you improve your local SEO ranking and increase your chances of appearing in both traditional search results and AI-generated answers.


Search Is Changing​

Your customers are no longer finding information in just one place.

They are using Google, AI-powered search experiences, chatbots, social platforms, and other tools to research businesses and make decisions.

That creates a lot of noise and a lot of questionable advice.

My goal is to make the changes easier to understand.

I test ways to use AI for SEO, content creation, research, optimization, and measurement. Then I document what happened, what I learned, and what business owners can take from it.

No secret formulas. No guaranteed rankings. Just practical experiments and honest takeaways.

I’m Learning in Public​

I’m not building this website to pretend I have every answer.

AI search is developing quickly, and many of the claims being made about it have not been tested properly.

Instead of repeating those claims, I want to investigate them.

I’ll share what I am trying, why I am trying it, how I measure the outcome, and whether I think the approach is worth using.

The objective is simple: learn faster, make better decisions, and help business owners avoid wasting time on tactics that do not produce meaningful results.


Monthly Search and AI Field Notes​

Once a month, I share the most useful things I learned about SEO and AI.

Each newsletter edition may include:

  • The most important experiment I ran
  • What worked, what failed, and what surprised me
  • Useful AI tools and workflows
  • Changes affecting search and AI visibility
  • Practical ideas you can test in your own business

No daily emails and no recycled news. Just a monthly summary of the lessons worth keeping.


Start Exploring​​

You do not need to become an SEO expert or understand how to use AI to help you improve your local search rankings. You need a reliable way to identify the changes that matter to your business. Start with the latest experiment, explore the practical guides, and test what works for you.